Meta Ad Sizes, Meta Ads Creative Size and Meta Ad Specs for Every Placement
Meta raised its recommended creative resolutions, and most spec sheets on the web have not caught up. Feed is 4:5 at 1440 x 1800 now, not 1080 x 1080. Paste a product URL and Adscreator composes every Meta placement at the current sizes.
Flat pricing, no credits · Updated August 2026
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Direct answer
Meta ad sizes now start higher than the numbers most cheat sheets publish. Meta's own ads guide recommends 4:5 at 1440 x 1800 pixels for both Facebook Feed and Instagram Feed image ads, 9:16 at 1440 x 2560 for Instagram Stories, and 1:1 square for carousel cards with 1080 x 1080 as the floor. Every image placement accepts JPG or PNG up to 30 MB. Adscreator takes a product URL and composes each of those crops natively, so the subject is framed for the ratio instead of being center-cropped out of a single master file.
The problem
Two problems come out of stale sizing. The obvious one is soft creative: a 1080 x 1080 file that looked fine in 2023 is now below Meta's recommended resolution on a phone that has more pixels than the ad does. The quieter one costs more. Building at 1:1 and letting Meta crop to fill the 4:5 Feed slot surrenders roughly a third of the vertical space you are already paying for, and a center crop is what turns a composed product shot into somebody's midsection.
How Adscreator handles it
Paste a product URL or describe the product, and Adscreator renders the whole Meta set at current specs in one pass. You get the 4:5 Feed image at 1440 x 1800 for Facebook and Instagram, the 9:16 Stories and Reels crop at 1440 x 2560 with the top, bottom and side safe zones kept clear, and the 1:1 carousel cards built to one consistent square so Meta never re-crops card two to match card one. Copy comes with it, written to each placement's own recommended length rather than one generic caption reused everywhere, which matters because Meta publishes different numbers for carousel than it does for a single image. Files land under the 30 MB ceiling as JPG or PNG. Pricing is flat monthly with no per-image credits. You download the set and upload it in Ads Manager yourself. Adscreator never connects to your ad account.
specs
Meta ad sizes by placement, from Meta's own ads guide.
Every figure below was read directly off Meta's ads guide and verified in August 2026, placement by placement. Two things in this table contradict most of what is published elsewhere: the recommended resolutions are higher than the familiar 1080-series numbers, and the carousel text recommendations are much shorter than the single-image ones. Recommended is what Meta tells you to upload. Minimum is what it will accept before quality suffers.
| Placement and format | Ratio | Recommended size | Minimum | Max file size |
|---|---|---|---|---|
| Facebook Feed, single image | 4:5 | 1440 x 1800 | 600 x 750 | 30 MB |
| Instagram Feed, single image | 4:5 | 1440 x 1800 | 500 px wide | 30 MB |
| Instagram Stories, image | 9:16 | 1440 x 2560 | 500 px wide | 30 MB |
| Facebook Feed, carousel card | 1:1 | 1440 x 1440 or higher | 1080 x 1080 | 30 MB per card |
| Carousel video card | 1:1 | Match the image cards | Same ratio as card one | 4 GB per card |
Accepted image formats are JPG and PNG throughout. Carousels hold 2 to 10 cards and every card must share one aspect ratio, because Meta locks the ratio to card one and crops the rest to match. Aspect ratio tolerance is 3 percent on Facebook Feed and 1 percent on Instagram Feed and Stories. Instagram Feed additionally bounds the ratio itself, accepting nothing narrower than 400 x 500 and nothing wider than 191 x 100. Video carousel cards run MP4, MOV or GIF.
Meta ads creative size in 2026: what actually changed
The 1080-series numbers everyone memorized, 1080 x 1080 for square, 1080 x 1350 for vertical feed, 1080 x 1920 for Stories, came from a period when phone screens and Meta's own compression made anything higher pointless. That is no longer the case, and Meta's ads guide now recommends 1440 x 1800 for Feed and 1440 x 2560 for Stories. Both are the same aspect ratios as before, 4:5 and 9:16, rendered at a third more linear resolution. Nothing about the old files is invalid. A 1080 x 1350 Feed image is comfortably above the 600 x 750 minimum and will run without a warning. It is simply softer than the file the placement is now built to display, and on a current flagship phone that difference is visible in fine text and product edges. The second change is the one worth acting on. Meta lists 4:5 as the recommended Feed ratio, not 1:1. Square still runs, but it occupies less of the screen on the placement where most Meta impressions happen, and the extra vertical space in a 4:5 frame is free inventory you have already paid for. If you are rebuilding a library, the order of operations is: switch Feed to 4:5 first, because that changes how much screen you get, then raise the resolution, because that changes how good it looks once you are there.
Carousel is a different specification, and the text limits are the proof
The most common sizing mistake on Meta is treating a carousel as a single-image ad with more pictures. Meta publishes separate numbers, and they diverge in both directions. On resolution, Feed single images moved to 4:5 at 1440 x 1800 while carousel stayed 1:1 with 1080 x 1080 as the stated floor, so the two formats no longer share a ratio at all. On copy the gap is wider still. Meta's single-image Feed guidance is 50 to 150 characters of primary text and a 27 character headline. Its carousel guidance is 80 characters of primary text, a 20 character headline and an 18 character description. Almost every third-party spec sheet reports roughly 125 characters and 40 character headlines for carousel, which are the Instagram single-image numbers wearing the wrong label. Writing carousel copy to 125 characters is not fatal, since the field accepts far more than it displays, but it does mean the line you cared about is sitting behind a see more link on the format that asks the most work of the viewer. Twenty characters for a card headline is genuinely tight, roughly three words, and it forces the discipline the format needs: each card makes one point, stands alone, and does not depend on the card before it.
Safe zones are why a correctly sized ad still looks wrong
Getting the pixels right does not guarantee the ad reads. Stories and Reels overlay interface on top of your creative, and Meta is specific about how much: keep text, logos and anything essential out of roughly the top 14 percent, the bottom 35 percent, and 6 percent down each side. The bottom figure surprises people. Most published guidance says 20 percent, and the real number is more than a third of the frame, because the profile row, the caption, and the call to action button all stack there. On a 1440 x 2560 canvas that reserves about 358 pixels at the top and about 896 at the bottom, leaving a usable band of roughly 1,300 pixels for your message. Design into that band deliberately rather than centering artwork in the full frame and discovering at preview that the price sits under the CTA. Feed placements are gentler but not free: a carousel card that puts a logo or price in the outer edge will lose it when a placement trims, so keep those elements inboard. This is the part of Meta sizing that no resize tool handles, because moving from one ratio to another is a compositional decision, not a scaling one. A file cropped from 4:5 to 9:16 by a naive resizer keeps the subject and loses the safe area. Adscreator composes each ratio as its own layout, which is why the Stories version is not simply the Feed image with the sides cut off.
what it uses
The features behind meta ad sizes and creative specs.
questions
Meta ad sizes and creative specs: the questions people ask.
What size should Meta ads be?
Build Feed images at 4:5, 1440 x 1800 pixels, for both Facebook and Instagram. Build Stories and Reels at 9:16, 1440 x 2560. Build carousel cards at 1:1 square, 1080 x 1080 at minimum and higher if you can. All image placements take JPG or PNG up to 30 MB. Those three ratios cover almost every Meta placement you will run.
What are the Meta ad specs for 2026?
Facebook Feed single image: 4:5 at 1440 x 1800, minimum 600 x 750, 3 percent ratio tolerance. Instagram Feed: 4:5 at 1440 x 1800, minimum width 500, 1 percent tolerance. Instagram Stories: 9:16 at 1440 x 2560, minimum width 500. Carousel: 1:1, 1080 x 1080 floor, 2 to 10 cards, 30 MB each. Formats are JPG and PNG.
Is 1080 x 1080 still OK for Meta ads?
Yes, it is accepted and will not be rejected. It is no longer what Meta recommends for Feed, though. Meta now recommends 4:5 at 1440 x 1800, so a 1080 x 1080 square is both lower resolution and a narrower ratio than the placement is built for, which costs you screen space on mobile. Square remains correct for carousel cards.
What is the best aspect ratio for Meta ads?
Use 4:5 for Feed, which is what Meta recommends and which occupies more vertical screen on mobile than 1:1. Use 9:16 for Stories and Reels. Use 1:1 for carousel, where Meta still specifies square and where every card must share one ratio. Picking the ratio per placement beats reusing one master file everywhere.
What are Meta ad safe zones?
Safe zones are the margins you keep free of text and logos so interface elements do not cover them. For Stories and Reels, Meta recommends leaving roughly the top 14 percent, the bottom 35 percent, and 6 percent of each side clear. The bottom margin is the one most guides understate, since the caption and call to action button together take more than a third of the frame.
How many characters should Meta ad copy be?
It depends on the format, and the two are often confused. For a Facebook Feed single image, Meta recommends 50 to 150 characters of primary text and a 27 character headline. For a carousel, it recommends 80 characters of primary text, a 20 character headline and an 18 character description. Instagram Feed guidance is 125 characters of primary text with a 40 character headline.
How do I resize one ad for every Meta placement?
Compose each ratio rather than scaling one file, because a crop from 4:5 to 9:16 removes a third of the width and usually the subject with it. Adscreator takes a product URL and lays out the Feed, Stories and carousel versions natively at current sizes with safe zones respected, then hands you the files to upload in Ads Manager.
How much does a Meta ad size generator cost?
Adscreator is not open for purchase yet; planned pricing is flat monthly: $39 on Starter, or $29 a month billed yearly, with no per-image credits, so you can render every placement and iterate freely. There is no free plan. Your Meta media spend is billed separately by Meta and is unrelated to this subscription.
▪ keep reading
Format-specific references: Facebook carousel ad specs, Instagram Story ad size, Facebook ad sizes, and the cross-platform social media ad sizes cheat sheet. Safe zones get their own breakdown in Meta ad safe zones.
Build pages for each placement: Facebook ad maker, Instagram ad maker, carousel ad maker, and the Advantage+ ad maker for campaigns where Meta reshapes the asset itself. Google's equivalent numbers live on Google Ads image size and specs.
▪ more use cases