App Ad Maker for App Install Ads on Every Platform
App install campaigns run on volume: dozens of creative angles, refreshed constantly, in every placement size. Adscreator is an app ad maker that produces the copy and the on-brand visuals for all of them in one pass.
Flat pricing, no credits · Updated July 2026
Generating ad set
Preparing the studio…
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✓ Resized for every placement in one pass.
Live preview with sample products. Try it, then get started with your own.
Direct answer
An app ad maker is a tool that produces the creative and copy for mobile app install campaigns, the headlines, the on-brand images, and every placement size, from a short brief about the app. Adscreator writes install-focused copy, generates on-brand visuals that show the app in context, and renders the feed, story, and banner crops that Meta, Google App campaigns, TikTok, and Apple Search Ads need. You get variants to A/B test which angle drives the cheapest install, then export and launch from your own accounts.
The problem
User acquisition lives and dies on creative volume, and app teams burn through angles faster than any other advertiser. Google App campaigns and Meta Advantage+ both want a deep pool of assets to optimize against, but producing thirty variations of screenshot-led creative in every size is a designer bottleneck that throttles how fast you can test your way to a lower cost per install.
How Adscreator handles it
Adscreator gives app marketers a creative engine that keeps up with the test cadence. From a short description of the app it writes install-focused headlines and copy, generates on-brand images that place your product in a real use context, and renders every size the ad networks ask for in the same pass. Because you get a batch of variants each run on flat pricing with no credits, you can feed Google App and Meta campaigns the asset volume they optimize best with, without the per-generation charges that punish heavy testing. You export and launch yourself, Adscreator never touches your ad accounts.
specs
App install ad sizes, by network.
App install campaigns run across more networks than a typical product ad, and each one wants its own crop plus a screenshot-led asset that shows the app itself rather than a lifestyle shot. Adscreator renders every size below from one product input, so a launch has native creative for each network instead of one image stretched across all of them.
| Placement | Aspect ratio | Pixel size | Runs on |
|---|---|---|---|
| Feed square and portrait | 1:1 and 4:5 | 1080 x 1080 and 1080 x 1350 | Meta app ads, TikTok |
| Stories and Reels | 9:16 | 1080 x 1920 | Meta app ads, TikTok |
| Medium rectangle | 1.9:1 | 300 x 250 | Google App campaigns, Display Network |
| Mobile leaderboard | 6.4:1 | 320 x 50 | Google App campaigns, Display Network |
| Leaderboard | 8.1:1 | 728 x 90 | Google App campaigns, Display Network |
| App preview screenshot set | 9:19.5 (device frame) | Device-native, typically 1284 x 2778 or similar | Apple Search Ads, App Store and Google Play listing |
Google App campaigns and Meta Advantage+ both pull from whatever asset pool you supply and pick the best performers automatically, so more distinct, native-sized creative in the pool directly raises the ceiling on what the algorithm can find.
An app install ad has to sell the experience, not the object
A product ad can lean on a single strong photo because the item itself is the whole pitch: someone sees the shoe, they know what they are buying. An app has no equivalent single frame, because the thing being sold is an experience that unfolds over multiple screens, and a generic app icon or a vague "download now" graphic gives a potential user nothing to evaluate. The creative that actually converts shows the app doing the specific thing a user wants: a screenshot of the interface mid-task, a before-and-after of a feature, a UI element that demonstrates the core value in one glance. That is a fundamentally different creative brief than a product shot, it requires understanding what the app actually does well enough to visualize the moment of value, not just render the logo attractively. Adscreator generates on-brand imagery that places the app in that kind of use context rather than defaulting to an icon on a plain background, because an install decision is a bet on an experience, and the creative has to give the viewer evidence of what that experience looks like.
Why app campaigns need more creative variants than any other category
Google App campaigns and Meta Advantage+ are both built around automatic creative optimization: you supply a pool of assets and the algorithm mixes and rotates them to find the combinations that drive installs at the lowest cost, which means the size and variety of the pool is itself a performance lever, not just a production task. A campaign that launches with three assets gives the algorithm almost nothing to differentiate between, while one that launches with fifteen to twenty distinct concepts, different hooks, different screenshots, different framing of the core benefit, lets the system actually discover what resonates instead of guessing. This is why app teams burn through creative faster than any other advertiser category: fatigue sets in quickly on install audiences, and the algorithms are hungry for fresh variants in a way that display or search campaigns simply are not. The bottleneck has always been production, since briefing, designing, and resizing twenty concepts by hand is a multi-week job for one campaign. Adscreator turns that into a batch generated in one pass on flat pricing, so the constraint on testing volume becomes how many angles you can think of, not how many the budget for design can afford.
what it uses
The features behind app ad maker.
questions
App ad maker: the questions people ask.
What size should an app install ad be?
Use 1080 x 1080 (1:1) and 1080 x 1350 (4:5) for Meta and TikTok feeds, 1080 x 1920 (9:16) for Stories, Reels, and TikTok, and the standard 300 x 250, 320 x 50, and 728 x 90 banners for Google App campaigns on the Display Network. Adscreator renders the full set from one brief so every network has native assets.
How many creatives does an app install campaign need?
Google App campaigns and Meta both optimize best with a deep, varied asset pool: plan for at least 10 to 20 distinct creative concepts and refresh them often, since app audiences fatigue fast. Adscreator makes that realistic by generating a batch of variants each run on flat pricing, so testing volume is not capped by a per-asset charge.
Can I make app ads without a designer?
Yes. Describe the app and Adscreator writes the install copy and generates on-brand visuals in your colors, logo, and fonts, then renders every placement size. You review the variants, export PNG or JPG files, and upload them in your ad network of choice. The design step stops being the reason your test backlog is stuck.
How much do app install ads cost?
The cost per install varies widely by category and platform, commonly $1 to $5 for broad consumer apps and higher for finance or subscription apps, and networks bill you directly for it. Adscreator is separate and flat: $39 a month, or $29 billed yearly, no matter how many creative variants you generate to drive that install cost down.
▪ keep reading
App campaigns are largely an asset problem, which is what our app install ads guide walks through, from the creative sizes Google and Meta ask for to the angles that lift install rate.
Most app campaigns run on Meta and TikTok at once. The TikTok ad maker and Facebook ad maker produce those placements from one pass, and how many ad variations to test sets a realistic testing target.
▪ more use cases