Nextdoor Ads Maker With Nextdoor Ad Examples and Ad Specs for Local Businesses
Nextdoor is where homeowners ask the neighbors who they should call, so the ads that work there read like a neighbor wrote them: a specific job, a street or town name, a real photo and a reason to act this month. Most local businesses never get that far. They upload the same stock image they use everywhere, write a headline about the company, and wonder why Nextdoor did not work. AdsCreator is the Nextdoor ads maker for that gap. Paste a service page and get a headline, a short body and images in the two sizes Nextdoor accepts, plus the Facebook and Google versions of the same ad.
Flat pricing, no credits
Generating ad set
Preparing the studio…
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✓ Resized for every placement in one pass.
Pick a product above or paste your own URL, and we generate the full set on it: copy, an on brand image, and every placement size.
Direct answer
A Nextdoor ads maker turns one service into a finished Nextdoor feed ad: a headline under 70 characters, a body whose first 90 characters carry the offer, and an image at 1200 x 628 or 1200 x 1200 pixels, which are the two image sizes in Nextdoor's creative specs. AdsCreator writes the copy from your service page, renders on-brand images in both sizes with your logo and colors, and builds the matching Facebook, Instagram and Google ads in the same pass, so one offer runs everywhere your customers look.
The problem
Nextdoor gives a local business a better audience than most channels, and most businesses waste it on the creative. Three things go wrong. The ad is about the company ("Family owned since 2009") instead of the job the neighbor needs done. The body puts the offer after the 90th character, where Nextdoor cuts it off with a See more link, so most people never read it. And the image is a white background graphic covered in text, when Nextdoor's own guidance says lifestyle photos and images with less text get more clicks. Each of those is fixable in minutes, but only if you can produce new versions quickly, one per service, every season.
How AdsCreator handles it
Paste the URL of the service you want more of, or describe it in a sentence, and AdsCreator writes headlines, short body copy and a call to action. For Nextdoor, keep a headline under 70 characters and put the offer and the neighborhood in the first 90 characters of the body, then add {{neighborhood}} or {{city}} where you want Nextdoor to insert the viewer's location. Your brand kit sets the logo, colors and fonts, and the studio renders a landscape 1200 x 628 image and a square 1200 x 1200 image, the same files your Facebook feed and Google display ads use. Generate variations, run two images against each other, and keep the one that brings booked jobs.
specs
Nextdoor ad examples by trade
Each example is written to Nextdoor's limits: a headline under 70 characters and an offer inside the first 90 characters of the body, which is what shows before the See more cut. The {{neighborhood}} and {{city}} tokens are Nextdoor's own location tags and are replaced with the viewer's location when the ad serves. These are example drafts to adapt to offers you really make, not results from a campaign.
| Trade | Example headline (under 70 characters) | Example first 90 characters of body | Button | Image to pair with it |
|---|---|---|---|---|
| Plumbing | Water heater out in {{neighborhood}}? Same day replacement | Tank and tankless water heaters installed this week. Upfront price before we start. | Call Now | Technician beside a new water heater, 1200 x 628 |
| HVAC | AC tune-ups for {{city}} homes before the first heat wave | Book a spring tune-up now and skip the July wait for a repair visit. | Learn More | Tech checking an outdoor condenser, 1200 x 1200 |
| Roofing | Storm damage on {{neighborhood}} roofs? Inspections this week | We photograph every slope and help you document the claim. Licensed and insured. | Message Me | Roofer on a ladder at the eave, 1200 x 628 |
| Landscaping | Weekly lawn care in {{neighborhood}}, same crew every visit | Mowing, edging and cleanup on a set day. Spring openings left on your street. | Get Quote | Freshly striped front lawn, 1200 x 1200 |
| House cleaning | Recurring house cleaning in {{neighborhood}}, same team each time | Weekly or every two weeks, supplies included. Your first deep clean sets the baseline. | Message Me | Clean kitchen counter in daylight, 1200 x 628 |
| Painting | Exterior painting for {{city}} homes, now booking spring | Prep, prime and two coats with a written color plan. See finished homes near you. | Get Quote | Painter on a porch with a finished facade, 1200 x 628 |
| Pest control | Quarterly pest plans for {{neighborhood}} homes | Ants and spiders handled before they get inside. One visit a season, retreats included. | Learn More | Technician at a side entry with a sprayer, 1200 x 1200 |
| Tree service | Tree trimming and removal in {{neighborhood}}, fully insured | Dead limbs over the roof or driveway? Written estimate within 48 hours. | Call Now | Climber in a large oak above a lawn, 1200 x 628 |
Specs source: Nextdoor Ads Manager creative specifications and guidelines, business.nextdoor.com, read October 2026. Image 1200 x 628 (1.91:1) or 1200 x 1200 (1:1); headline 70 characters; body 1,700 characters with 90 shown before truncation; button text 45 characters. Button labels in the examples are illustrative; pick from the options Nextdoor shows for your goal. Example copy is ours.
What a Nextdoor ad has to include
A Nextdoor newsfeed ad is built from a few parts, and each has a limit. The image is 1200 x 628 pixels at 1.91:1 or 1200 x 1200 at 1:1, as a JPEG or PNG. The headline holds 70 characters. The body holds up to 1,700 characters, but only about the first 90 show before Nextdoor truncates it. Button text holds 45 characters, or 30 on carousel cards, and a carousel takes 2 to 10 square images of at least 1200 x 1200. Your logo shows as a 100 x 100 circle next to the business name. Video runs from 2 to 300 seconds, and a lead form takes 2 to 11 fields with a link to your privacy policy. AdsCreator covers the image and copy parts, which are the ones that decide whether anyone clicks.
The first 90 characters are the whole ad
Most people scroll past a Nextdoor ad without tapping See more, so treat the first 90 characters of the body as the ad and everything after as backup. Lead with the job and the reason to act now, in plain words: what you do, where, and what happens next. A plumber who writes "Tank and tankless water heaters installed this week" has used 52 characters and said everything a neighbor needs. A body that opens with the company history has used the same space and said nothing. When AdsCreator drafts the body, check the first line against that test before you publish.
Location tokens and lighter images get more clicks
Nextdoor publishes two creative findings worth building every ad around. It says click-through rate rises 15 percent when the creative is personalized with a location, and you add that by typing {{neighborhood}} or {{city}} in lowercase into the headline or body, which Nextdoor fills in for each viewer. It also says click-through rate is 10 percent higher when text covers less than a quarter of the image. So keep the words in the copy fields, put a real photo of the work or the crew in the image, and let the logo and a short offer line be the only text on it. Nextdoor also notes that it does not support emojis in ad copy.
One ad per service and per season
A neighbor searching their feed for a painter does not care that you also clean gutters. One ad per service lets the headline name the job, the photo show it and the offer match it, and it lets you spend more on the work you want. Seasons matter just as much. HVAC buys cooling calls in late spring and heating calls in fall, roofers and tree services follow storms, lawn care sells spring openings, and pest control sells quarterly plans before swarm season. Generating a new set per service and per season is exactly the work most owners skip because it takes a designer. With AdsCreator it takes a few minutes per set.
Business page ads and Ads Manager need the same creative
Nextdoor sells ads two ways. From a free business page, you pick a goal (Promote My Business, Drive Website Visits or Get New Leads), upload a logo and an image, write a headline and body and choose a button such as Message Me or Call Now, and Nextdoor says the ad goes live within 24 hours after review. Ads Manager adds campaign settings, audiences, bidding and formats such as carousel, video and lead forms. In both, the creative carries the result, and the same image and copy work in either place, so build them once and reuse them as you move from a business page ad to Ads Manager.
Use the same image on Nextdoor, Facebook and Google
A 1200 x 628 landscape image is 1.91:1, the same shape Google uses for responsive display and Performance Max landscape images and Meta accepts in feed. A 1200 x 1200 square image fits Nextdoor, Google and Meta too. That means one well made pair of images can run on all three, with the copy rewritten for each: a search style headline for Google, a longer primary text for Facebook, and a neighbor style headline with a location token for Nextdoor. AdsCreator produces all three sets from the same service page, so the offer stays consistent and you can compare which channel brings cheaper booked jobs.
what it uses
The features behind nextdoor ads maker.
questions
Nextdoor ads maker questions people ask.
What size is a Nextdoor ad image?
A Nextdoor feed ad image is 1200 x 628 pixels at a 1.91:1 ratio or 1200 x 1200 pixels at 1:1, as a JPEG or PNG. Carousel cards are square and at least 1200 x 1200. Nextdoor's business page help article calls 1200 x 628 a 16:9 image, but the size itself is 1.91:1, the same shape as Google and Meta landscape ads.
How long can a Nextdoor ad headline be?
A Nextdoor ad headline can be up to 70 characters. The body can run to 1,700 characters, but only about the first 90 show before Nextdoor truncates it with a See more link, so the offer belongs in the headline and the first line of the body. Button text is limited to 45 characters.
What makes a good Nextdoor ad?
A good Nextdoor ad names one specific job, mentions the neighborhood or city, uses a real photo with little text on it, and gives a reason to act this month. Nextdoor reports a 15 percent higher click-through rate when ads include a location and a 10 percent higher rate when text covers under a quarter of the image.
Can AI make Nextdoor ads?
Yes. AI can write the headline and body for a Nextdoor ad and generate the image. AdsCreator drafts the copy from your service page and renders 1200 x 628 and 1200 x 1200 images with your logo and colors. Review the first 90 characters of the body, add a location token, and upload the files in Nextdoor.
How much do Nextdoor ads cost?
Nextdoor ads cost the daily or lifetime budget you set, because they are sold in an auction rather than at a fixed price. A business page ad can run Pay as You Go or as a monthly subscription with a 10 percent discount, and Ads Manager lets you bid a fixed CPM or optimize for clicks or conversions.
Can I use the same ad on Nextdoor and Facebook?
You can use the same images, because 1200 x 628 and 1200 x 1200 fit both Nextdoor and Meta feed placements, but rewrite the copy. Facebook primary text can be longer, while Nextdoor shows only about 90 characters of body and rewards a neighbor tone with a location token. Nextdoor does not support emojis in ad copy.
▪ keep reading
Before you set a budget, read what Nextdoor ads cost a home service business, which covers Pay as You Go, the 10 percent subscription discount and the CPM math, and Nextdoor vs Facebook ads for home service businesses if you are deciding where the next dollar goes.
Running ads for several services? Home services ad builder software builds one set per service for Google, Facebook and Nextdoor. Trade pages with their own offers and lead costs include the plumber ad maker, the HVAC ad maker and creative roofing ads.
If your Nextdoor ads collect forms rather than calls, lead generation ads covers the image and copy that make a lead form worth filling in.
▪ more use cases