Solar AdWords and Google Ads for Solar Companies, Plus Facebook Ads and a Solar Ad Maker
Solar AdWords, now Google Ads, is where a homeowner who has already started researching panels finds an installer, and the ad has to earn that attention with savings math, financing and credibility, not hype. AdsCreator writes the search copy and builds the on-brand display, Facebook and Instagram creative in every placement size in one pass.
Flat pricing, no credits
Generating ad set
Preparing the studio…
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✓ Resized for every placement in one pass.
Pick a product above or paste your own URL, and we generate the full set on it: copy, an on brand image, and every placement size.
Direct answer
Solar AdWords is the old name for Google Ads for solar companies: Search ads on "solar panels" and "solar installer near me," display banners that retarget a homeowner through a decision that takes weeks, and Local Services Ads under Google's solar energy contractor category. A solar ad maker turns your solar offer into ready-to-run ads: the copy, an on-brand image, and every placement size a homeowner sees on Facebook, Instagram, and Google. AdsCreator takes a short description or your website URL, writes the ad copy, generates on-brand creative with your colors and logo, and resizes it for every placement in one pass. You get variants to A/B test which savings or incentive angle drives the most qualified leads, then export and launch from your own ad accounts. Since a residential solar sale is worth tens of thousands, one better-converting lead ad set easily pays for the tool.
The problem
Solar is a considered, five-figure purchase built on savings math and trust, and generic "go solar" creative gets scrolled. Producing ads that lead with a real incentive, look credible, and run across every placement for both prospecting and long retargeting windows means a designer and copywriter most solar companies would rather not carry as fixed cost.
How AdsCreator handles it
AdsCreator acts as the creative team a solar company needs to keep its pipeline full. Describe your offer or paste your site URL and it writes the ad copy, generates on-brand creative using your colors, logo, and fonts, and renders every Facebook, Instagram, and Google placement size in one pass. Each run returns variants so you can test a bill-savings hook against a financing hook, on flat monthly pricing with no credits to ration across long retargeting sequences. You stay in control: AdsCreator never touches your ad accounts, you export the set and launch it yourself.
specs
The channels and sizes a solar campaign needs.
Solar runs on offer-led social prospecting, high-intent search, and long retargeting windows. AdsCreator produces the image and copy creative for the social and display placements below from one brief, so a full prospecting-plus-retargeting funnel launches complete rather than one placement at a time.
| Channel | Format and size | Best for |
|---|---|---|
| Facebook and Instagram Feed | Image, 1080 x 1350 (4:5) or 1080 x 1080 (1:1) | Bill-savings and incentive prospecting offers |
| Stories and Reels | Image, 1080 x 1920 (9:16) | Full-screen local reach and retargeting |
| Google Display Network | Banners, 300 x 250, 336 x 280, 728 x 90, 300 x 600 | Long retargeting windows through a slow decision |
| Google Search | Text ad | Homeowners actively researching solar |
| Meta lead forms | Paired with Feed or Stories creative | Capturing contact details without a landing page |
Keep any savings or incentive claim accurate and compliant; Meta scrutinizes financial and energy claims. Upload social and display images as JPG or PNG, and keep the Google Display banner set under 150 KB.
Where Search, display and Local Services Ads each fit in Google Ads for solar companies
Google Ads, which many solar owners still call AdWords, does three different jobs for an installer. Search catches the homeowner who has already typed "solar panels cost" or "solar installer near me," and it is the most expensive click in the funnel because every installer and every national lead seller is bidding on the same handful of terms. Display, through the Google Display Network, is the cheap retargeting layer: a 300 x 250 or 300 x 600 banner that follows the homeowner for the weeks between the first quote and the signature, at a fraction of the search click. Local Services Ads sit above the search results with the Google Verified badge and charge per lead rather than per click. Google lists solar energy contractor as its own category on its United States screening page, defined as contractors who "provide services, such as solar system installation, repair, and monitoring," and the requirements are a business background check and owner background check for select advertisers, a business representative check for select advertisers, general liability insurance, professional liability insurance, and a business license and owner license at the state level where local law requires them. Screening takes three to four weeks on average. Google is also moving Local Services Ads into Performance Max campaigns with pay per lead goals; its documentation dates the first US phase to August 2026 and names plumbing, HVAC, electrical, appliance repair, house cleaning, lawn care, roofing, pest control and moving. Solar is not named, but the list is introduced with the word "including," so treat the 14 day advance notice email as the reliable signal. AdsCreator writes the search headlines and descriptions and builds the display banners and social creative from one brief; the bidding and the account stay yours.
The federal residential solar credit ended for 2026 installs, so solar ads have to change what they promise
For years the strongest hook in solar advertising was the 30 percent federal tax credit. The IRS now states that the Residential Clean Energy Credit under section 25D "is not available for any property placed in service after December 31, 2025," following the accelerated termination in Public Law 119-21, signed July 4, 2025. The IRS FAQs add that an expenditure counts when the original installation is completed, so a system finished in 2026 does not qualify even if the contract was signed in 2025. That makes an ad promising "30 percent back from the federal government" false for any residential install completed this year, and false advertising is the kind of claim that gets an ad account flagged under the financial and energy rules Meta and Google already apply to this category. The honest hooks that remain are the ones a homeowner can verify: the monthly bill against the monthly payment, a "$0 down" financing structure you actually offer, a state or utility rebate that is still funded in your market, battery backup for outages, and a warranty and years in business a homeowner can check. Commercial and utility scale projects run under different sections of the tax code and are a different conversation. AdsCreator returns several angles per offer so you can test a savings math angle against a financing angle and a resilience angle, and you review and edit every line before it runs.
Selling a decision that takes weeks, not minutes
Nobody buys a solar system from a single ad. The homeowner sees a savings hook, sits with it, checks their bill, talks to a spouse, gets a quote, and decides weeks later, which means the creative has to work across a long funnel rather than land one click. Prospecting ads earn attention with a concrete benefit, and a steady retargeting sequence answers the objections that surface during the wait: cost, financing, roof suitability, and whether the company will still be around in ten years. AdsCreator lets you generate a whole set of angles from one brief on flat pricing, so building the five or six retargeting variants a slow decision needs does not cost five or six times as much as building one.
Leading with savings without crossing the compliance line
Solar creative lives or dies on the savings math, but Meta and Google scrutinize energy and financial claims, and an unsupportable "eliminate your electric bill" promise can get an account flagged. The creative that converts and stays compliant is specific and honest: a real incentive, a "$0 down" financing structure you actually offer, or an average-savings figure you can back up, rather than a blanket guarantee. AdsCreator writes benefit-first copy you can point at a genuine offer and returns several variants, so you can test which honest angle pulls hardest instead of reaching for a claim that risks the account. You review and edit every line before it runs.
what it uses
The features behind solar ad maker.
questions
Solar ad maker questions people ask.
How do solar companies generate leads?
Solar companies mostly run Facebook and Instagram lead ads and Google Search, with heavy retargeting because the sale takes weeks of consideration. Social prospecting hooks homeowners with bill-savings and incentive offers, search catches the ones actively researching, and retargeting keeps the brand in front through a long decision. AdsCreator produces the image and copy creative for that prospecting and retargeting in every size at once.
What makes a good solar ad?
A good solar ad leads with a concrete benefit, real monthly savings, a state or utility incentive that still exists, or "$0 down" financing, and backs it with a credibility cue rather than hype. Homeowners are wary of pushy solar pitches, so specificity and proof convert better than "go green today." AdsCreator writes copy in that benefit-first structure and returns several angles so you can test which incentive resonates.
How much do solar leads cost?
There is no reliable public benchmark for solar lead costs: the two publishers whose home services data we track, 99 Calls and LocaliQ, publish no solar row in their Google Ads or Local Services Ads reports, and the figures that circulate on agency blogs carry no sample or date. Plan on the numbers in your own account, and judge the channel on cost per qualified appointment after filtering for homeownership and roof, not on cost per form fill. Because a residential system sells for tens of thousands of dollars, the economics usually work at a normal set and close rate, and sharper creative lowers the cost of a genuinely qualified lead, which is the number that matters.
How much does a solar ad maker cost?
AdsCreator pricing starts at $49 per month (Starter), or $24 per month billed yearly, flat, with no credits. There is no free plan. Set against a solar sale worth tens of thousands, the subscription is negligible, and flat pricing lets you generate fresh incentive and savings variants for long retargeting sequences without a credit meter counting down.
▪ keep reading
Incentives, savings math and the long consideration cycle are covered in how to advertise a solar company.
Solar rarely closes on the first click, which makes retargeting ads that convert the highest-leverage guide here, alongside the Facebook ad maker for the placements. For the search side, Google Ads for contractors covers responsive search and display asset requirements, and lead generation ads covers the instant form creative most solar prospecting runs on.
▪ more use cases